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The Age of the Customer and why platforms could help avoid commoditisation
Posted by Ayanda Khuzwayo on 20 February 2019 6:00 AM CAT
Blog 2 in the Platform series. Your customer of days past was in the dark. If they purchased an item, they had no idea what the profit margin may be. Endeavours to understand where the best price may be was an onerous task. Consumer responses to new and more competitive products were not broadly available.
